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Tech Ed 2006: Developers Press Release

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Tech Ed 2006: Developers Positioning
Statement






 






Microsoft Tech Ed
2006: Developers
will be Microsoft’s premier
European conference designed to provide
developers with deep dive technical training,
information and community resources focusing on
building software solutions with Microsoft
development tools for current and soon to
release products and technologies.






 









Tech Ed 2006: IT Forum Positioning Statement






 






Microsoft Tech Ed
2006: IT Forum
will be Microsoft’s premier
European conference designed to provide IT
professionals with technical training,
information and community resources to build,
plan, deploy and manage the secure connected
enterprise.






 









Key Benefits for Delegates





 






Tech Ed:
Developers








  • The event will
    offer developers a platform focused
    on their needs, interests and priorities



  • Technical
    Knowledge Sharing: more deep dive technical
    content



  • Technology
    Evaluation



  • Community and
    Networking







Tech Ed: IT Forum








  • The slightly
    re-branded IT Forum remains an IT
    professional
    -specific conference and its
    content will reflect the agenda of this
    audience (IT administrators, including
    system, network, database, messaging, web,
    applications, file/storage, security,
    desktop configuration, etc)



  • Technical
    Knowledge Sharing



  • Technology
    Evaluation



  • Community and
    Networking







Both events now
running in November








  • Better timing
    than July:



    • July is a
      holiday month in parts of Europe



    • Speaker
      conflicts with 4th July (US Holiday)



    • Clash with
      the WWPC (World Wide Partner Conference)



    • Busy times
      before MGB in mid July (Microsoft Global
      Briefing)




  • No conflict with
    Tech Ed US (running mid-June)



  • Fresh content
    vis-à-vis Tech Ed US in mid-June



  • Better timing
    for news announcements










Q&A






 






 Why is Microsoft
evolving Tech Ed Europe and IT Forum?








  • Microsoft’s
    priority is to provide both developers and
    IT professionals with the best, most
    valuable technical training experience, and
    it believes that providing the most
    relevant, and specific content is central to
    achieving this. As a result, Microsoft EMEA
    will host Tech Ed: Developers and Tech Ed:
    IT Forum. The two conferences will for the
    first time run in consecutive weeks in
    November 2006, creating Microsoft’s premier
    technical education platform in the region
    and a central feature of the IT industry
    calendar.







 Why rescheduling
Microsoft Tech Ed Europe to November?








  • For the past 12
    years, Tech Ed Europe took place during the
    month of July. This timeframe has proven
    relatively popular; however, July represents
    the start of the summer holiday season
    (particularly in Northern Europe), so not an
    ideal timing for some. Other considerations
    were the close proximity of Tech Ed US and
    the organizational challenges that were
    implicit with that, together with the July 4
    US holiday and WWPC.







 Who should
attend Microsoft Tech Ed 2006: Developers?








  •  Tech Ed 2006:
    Developers is a 100% developer focused
    event. Anyone interested in building
    software solutions with Microsoft
    development tools for the professional
    market should attend this event. The content
    will be a deep dive into the technology.








We will also

offer some sessions that are more in the IT

infrastructure space and this specifically

for people in mixed job functions. This will

be IT infrastructure content that is

relevant for developers.



 



There will be

specific content for software architects.







Who should attend
Microsoft Tech Ed 2006: IT Forum?








  • The slightly
    re-branded IT Forum is the event for IT
    Professionals focusing on planning,
    deploying and managing the secure connected
    enterprise. This is the conference for IT
    administrators, including system, network,
    database, messaging, web, applications,
    file/storage, security, desktop
    configuration, etc.








We will also

offer some sessions that are more in the

software development space and this

specifically for people in mixed job

functions. This will be development content

(like scripting) that is relevant for system

administrators.


 



In addition

there will be specific content for

infrastructure architects.







What will the new
events strategy offer to attendees?








  • Both events will
    have a similar format with the past Tech Ed
    Europe and IT Forum events but be focusing
    on a single audience instead of a mixed
    audience, which was the case with Tech Ed
    Europe.








They will be 4

day events focusing on technical knowledge

sharing, technology evaluation and community

and networking. Tech Ed: Developers will be

100% focused on developers and Tech Ed: IT

Forum will be 100% focused on IT

professionals. They will both have a

pre-conference opportunity, keynote, lots of

break-out sessions, chalk & talks, lightning

demos, hands-on labs, community platforms, a

communications network and fun activities.







Where and when
will these events take place?








  • Both events will
    take place in Barcelona, Spain during the
    month of November 2006. Tech Ed: Developers
    will run in the week of November 6 and Tech
    Ed: IT Forum will run in the week of
    November 13.







Can one attend
both events?








  • Of course!
    Microsoft will offer special packages.







I am a developer
and I am also an IT professional maintaining
systems. Which event should I attend?








  • In the IT world
    there are some grey areas between developers
    and IT professionals and some mixed job
    functions, especially on the database side.
    Therefore, Tech Ed: developers will offer
    some IT infrastructure sessions to cover
    mixed job functions. This will be IT
    infrastructure content that is relevant for
    developers.








Tech Ed: IT

Forum will offer some sessions that are more

in the software development space and this

specifically for people in mixed job

functions. This will be development content

(like scripting) that is relevant for system

administrators.



 



Microsoft will

also offer special packages for attendees to

attend both events. Microsoft encourages

attendees to look at the session offering

for each event and take a decision based on

their needs.







What about SQL
Server content?








  •  Both events
    will offer sessions about SQL server. Tech
    Ed: Developers will offer SQL server
    sessions from a development perspective and
    Tech Ed: IT Forum will have SQL server
    sessions from an IT infrastructure point of
    view.







What will the
delegate fees be?










How many
attendees are you expecting at Microsoft Tech Ed
2006 Developers?








  • Because
    Microsoft Tech Ed 2006: Developers will be
    the first developer-specific event in the
    region for many years, it is difficult to
    provide an accurate forecast. Looking at
    attendee numbers for Microsoft Tech Ed
    Europe in 2005 and the number of developers’
    active in the region; we are hoping to sell
    out the event with about 4,000 attendees.







How many
attendees are you expecting at Microsoft Tech Ed
2006: IT Forum?








  • IT Forum 2005
    sold out with more than 4.000 attendees.
    Since we are only slightly re-branding the
    event to be globally consistent, we expect
    to sell out again. Early registration will
    be appropriate.



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